Youtube channel management is every single operational activity which goes into growing your youtube channel. Well, Isn’t it just uploading videos? Well, No. Sure the core activity of a youtube channel is to upload videos, but there are a lot of different moving parts which go into making sure that it goes on smoothly.

Creating a Youtube channel

Involves setting up a new account on the platform and creating a channel for uploading videos. This will involve verifying the account, choosing a name and profile picture for the channel, and adding a channel description.

Defining Target audience

Defining the target audience involves identifying the specific group of people that the channel's content is intended for. This will involve analyzing the demographics of the channel's current audience, identifying the interests and needs of the target audience and also understanding the psychographic data.

Creating a list of topics

Involves identifying the types of content that will be featured on the channel. This involves brainstorming ideas, researching trends and hot topics, and considering what content types are likely most appealing to the channel's target audience. You also need to look at your competitors, and other channels your audience likes and create a list of best-performing video types and topics.

Setting up a video production workflow

Involves establishing a process for creating videos, including planning, filming, editing, and publishing. In this activity, you’re trying to identify the necessary equipment, software, and resources, as well as establish a schedule for creating and publishing videos.

Setting up video editing workflow

Setting up a video editing workflow involves establishing a process for editing and refining videos before they are published. You’re trying to choose and set up video editing software, establish a timeline for editing, and identify the necessary resources and skills for the editing process. Further, you’re finalising fonts, graphical elements, and visual style and templatizing these elements. 

Setting up shorts production and editing workflow

Setting up shorts production and editing workflow involves establishing a process for creating and editing shorter-form video content, such as YouTube shorts. Here you’re making sure that production, editing and publishing are setup for youtube shorts.

Video optimisation

Video optimization involves making changes to a video to improve its performance and visibility on YouTube. You’re working primarily on figuring out if the video will have good audience retention. Training editors to work on edits which work well on youtube.

Set up a video calendar

Setting up a video calendar involves creating a schedule for publishing videos on the channel. Here you’re working on identifying the types of videos that will be published, determining how often videos will be published, and establishing a timeline for creating and publishing videos.

Create, Optimise and experiment with Titles, Thumbnails, Tags and Descriptions

Creating, optimizing, and experimenting with titles, thumbnails, tags, and descriptions involves developing effective strategies for attracting viewers to the channel's videos. You’re trying to identify the most effective words and phrases to use in titles and descriptions, creating visually appealing thumbnails, and experimenting with different approaches to see what works best.

Deep dive into youtube analytics

Deep diving into YouTube analytics involves using YouTube's analytics tools to understand the performance of the channel's videos and identify areas for improvement. Primarily looking at metrics such as views, engagement, and retention, as well as using data to inform content and marketing strategies.

Create, Manage the youtube channel home page

Creating and managing the YouTube channel home page involves designing and organizing the channel's homepage to make it easy for viewers to find and watch the channel's videos. Creating custom sections, playlists, and other features to showcase different types of content on the homepage.

Create and manage youtube playlists

Creating and managing YouTube playlists involves organizing the channel's videos into themed collections to make it easier for viewers to find what they're looking for. You’re identifying themes or topics for the playlists, selecting videos to include in each playlist, and organizing the playlists in a logical order.

Manage youtube community tab - posts, polls

Managing the YouTube community tab involves engaging with viewers and building a community around the channel. This will involve posting updates, polls, and other interactive content on the community tab, as well as responding to comments and messages from viewers.

Manage end screens

Managing end screens involves creating and customizing the end screens that appear at the end of the channel's videos. End screens can be used to promote other videos, the channel's website, or other resources.

Manage info screens

Managing info screens involves creating and customizing the info screens that appear on the channel's homepage. Info screens can be used to provide additional information about the channel, its content, and its mission.

Schedule and manage live streams

Scheduling and managing live streams involves setting up and hosting live streaming events on the channel. This may involve planning the content and format of the live stream, promoting the event to viewers, and interacting with viewers during the live stream.

Moderate youtube comments

Moderating YouTube comments involves monitoring the comments section of the channel's videos and ensuring that it is a positive and constructive environment for viewers. This may involve deleting inappropriate or spammy comments, responding to viewer questions and feedback, and enforcing any rules or guidelines that the channel has established.

Setting up YouTube channel branding involves creating a cohesive and professional look for the channel. This may involve designing a banner and profile picture, creating a logo, and choosing colors and fonts that reflect the brand's identity.

Manage Youtube channel monetisation tools - ads, memberships, superthanks and merchandise

Managing YouTube channel monetization tools involves setting up and utilizing the various monetization options that are available on YouTube. This may include running ads, offering memberships or subscriptions, using the Super Chat and Super Sticker features, or selling merchandise.

Manage youtube channel subtitles

Managing YouTube channel subtitles involves creating and uploading subtitle files for the channel's videos to make them more accessible to a wider audience. This may involve using transcription software or hiring a professional transcription service.

Run youtube ads

Running YouTube ads involves creating and launching paid advertising campaigns on YouTube to promote the channel and its videos. This may involve choosing the types of ads to run, targeting specific demographics, and setting a budget for the campaign.

Collaborate with other youtube channels

Collaborating with other YouTube channels involves partnering with other creators or brands to create promotional content or campaigns that showcase the channel's products or services. This can help to reach a wider audience and build relationships with other members of the YouTube community.What Is Youtube Channel Management?